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Beauty in the Amazon Age: Navigating the Measurement Maze

Beauty in the Amazon Age: Navigating the Measurement Maze

Unpacking Amazon's role in US beauty sales, the measurement challenges for brands, and strategies for CMOs to drive growth.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Weekly Newsletter - 01.22.2025

Weekly Newsletter - 01.22.2025

PLUS: AI-driven SkinGPT redefines beauty e-commerce with virtual try-ons

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Weekly Newsletter - 01.16.2025

Weekly Newsletter - 01.16.2025

PLUS: L’Oréal’s BioPrint tech: personalized beauty that feels futuristic

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Weekly Newsletter - 01.08.2025

Weekly Newsletter - 01.08.2025

PLUS: Nu Skin Boosts Innovation with $250M Mavely Sale

Priscilla Soedarpo
Priscilla Soedarpo
Weekly NewsletterWeekly Newsletter
Weekly Newsletter - 12.19.2024

Weekly Newsletter - 12.19.2024

PLUS: Eyva’s $2.9M AI Platform Streamlines Beauty Supply Chains

Priscilla Soedarpo
Priscilla Soedarpo
Weekly NewsletterWeekly Newsletter
Weekly Newsletter - 12.12.2024

Weekly Newsletter - 12.12.2024

PLUS: NYX Social Media Resurgence with Gen Z Influencers

Priscilla Soedarpo
Priscilla Soedarpo
Weekly NewsletterWeekly Newsletter
Weekly Newsletter - 12.5.2024

Weekly Newsletter - 12.5.2024

PLUS: 2025 beauty trends emphasize bold looks & mindful skincare

Priscilla Soedarpo
Priscilla Soedarpo
Weekly Newsletter - 11.28.2024

Weekly Newsletter - 11.28.2024

PLUS: See how TikTok Shop’s holiday trends are reshaping e-commerce strategies

Priscilla Soedarpo
Priscilla Soedarpo
Weekly Newsletter - 11.21.2024

Weekly Newsletter - 11.21.2024

PLUS: OneSkin’s breakthrough in skin longevity innovation with $20M investment

Priscilla Soedarpo
Priscilla Soedarpo
Weekly Newsletter - 11.14.2024

Weekly Newsletter - 11.14.2024

PLUS: Personalized beauty lands in NYC—Trinny London goes stateside!

Priscilla Soedarpo
Priscilla Soedarpo
How to Make the Most of a Post-Election BFCM

How to Make the Most of a Post-Election BFCM

Pent-up demand post-election? Here’s how to turn it into revenue 💸

Jamie Bolton, VP Growth at Fospha
Jamie Bolton, VP Growth at Fospha
Weekly Newsletter - 11.7.2024

Weekly Newsletter - 11.7.2024

PLUS: E.l.f.'s Stanley collab sellout & McKinsey's warning on price-led growth

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