Weekly Newsletter - 12.12.2024

PLUS: NYX Social Media Resurgence with Gen Z Influencers

Author

Priscilla Soedarpo
December 12, 2024 • Estimated Reading Time: 7 minutes

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Welcome to Beauty Broadcaster, your hub for beauty e-commerce insights. As the holiday season approaches, we’re here to help your campaigns dazzle and your sales shine brilliantly!

Top Read 🏆

P.Louise

P.Louise TikTok Live strategy is a masterclass in leveraging real-time shopping to drive sales and build community. The brand recent 12-hour live session on TikTok Shop shattered records, generating $2 million in sales and moving over 96,000 products. This success underscores the power of live shopping as a dynamic sales channel, particularly in the beauty industry. Founder Paige Williams has cultivated a robust TikTok following by offering exclusive deals, such as the Makeup Mystery Box and popular items like the Bad Bitch Energy Lip Duo, at significantly reduced prices. This approach not only attracts new customers but also strengthens brand loyalty.

As live shopping gains traction, with TikTok Shop hosting around 5,000 sessions daily—a 64% increase from 2023—brands must adapt to this evolving landscape. The human element reintroduced by live shopping is a game-changer, offering a personal touch that traditional e-commerce lacks. Marketing professionals should note the strategic foresight required to excel in this space, as 2025 is poised to be a pivotal year for live shopping in the UK.

For marketers, the lesson is clear: embrace the immediacy and engagement of live shopping to connect with consumers on a deeper level. P.Louise strategy exemplifies how data-driven insights and innovative tactics can transform live shopping into a powerful tool for brand growth and customer engagement.

Curious about how other brands fared this Black Friday? Fospha’s latest report dives into key performance channels, standout strategies, and industry benchmarking data for this peak season. Perfect for digital marketers and eCommerce leaders, it’s packed with actionable insights to contextualize your 2024 results and sharpen your strategy for 2025.

NYX

NYX Professional Makeup social media resurgence highlights the strategic use of influencer marketing, particularly targeting Gen Z. The #TrueIDCard campaign boosted sales and brand awareness by focusing on self-image and identity. This underscores the importance of bold, targeted social strategies in driving brand success and engagement.

AI is transforming retail by enhancing product recommendations and shopping experiences. Retailers like Amazon and Walmart are leveraging AI for personalized marketing, while advertisers explore new digital tactics. Consumers benefit from faster, potentially cheaper shopping. However, careful implementation is crucial to avoid discomfort and ensure strategic success.

In 2025, beauty brands must pivot to thrive, focusing on community-generated content, long-form video, creator partnerships, TikTok micro-communities, and private social spaces. These strategies foster genuine connections, driving advocacy and growth. Brands prioritizing values and storytelling will lead the industry, reflecting a cultural shift towards community and connection.

Influencer Corner 📣

7 January Sales Marketing Ideas to Maintain Post-Holiday Momentum

Ever wonder how brands like ELEMIS, Tarte Cosmetics, and Sophia Webster turn post-holiday shopping into big wins? We explored how these Attentive customers use SMS to connect with their customers in January—from exclusive VIP offers to targeted bridal campaigns.

Small-scale, big impact: The power of intimate brand activations

From Glossier’s NYC pop-ups to Prada’s flower cart and rhode skin’s photobooths, brands are showing that smaller, in-person experiences can create unforgettable moments.
The key? Personal, accessible activations that leave a lasting impression.

Wishcompany strategic focus on Dear, Klairs during Amazon Prime Day led to remarkable growth. By leveraging Blue Calming Cream as a hero product, employing virtual bundling, and optimizing ad creatives, they achieved significant traffic and sales increases, positioning Dear, Klairs as a standout brand in a competitive market.

Ad Age is spotlighting Gen Z innovators reshaping advertising and marketing. Their digital fluency and emphasis on diversity drive industry transformation. The 2025 Gen Zers to Watch list will feature at the NextGen Marketing Summit, highlighting their strategic impact on consumer trends and marketing strategies. Nominations are open until January 31, 2025.

Epilady Epilaser, the first FDA-cleared at-home hair removal device, offers permanent results in 90 days, targeting darker skin tones with precision. This innovation redefines personal grooming, providing professional-grade results at home. Epilaser strategic launch marks a significant advancement in beauty technology, enhancing consumer convenience and confidence.

Insights SEO is crucial for niche e-commerce stores to attract targeted traffic and convert visitors. By conducting keyword research, optimizing product descriptions, creating engaging content, prioritizing technical SEO, and leveraging local SEO, specialty retailers can enhance visibility and drive growth. Strategic SEO implementation ensures long-term success in competitive markets.

Customer Relations

📍 London, UK

Influencer Partnerships

📍 Indianapolis, IN

Influencer Partnerships

📍 Broomfiled, CO

Marketing & Comms

 📍 Austin, TX, USA

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