Weekly Newsletter - 11.21.2024

PLUS: OneSkin’s breakthrough in skin longevity innovation with $20M investment

Author

Priscilla Soedarpo
November 21, 2024 • Estimated Reading Time: 7 minutes

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POSITIVE IMPACT

Positive Impact has unveiled a groundbreaking opto-cosmetics range, marking a significant advancement in the beauty industry. The Story Shades Eyeshadow Palette, a pioneering product, features six vegan and cruelty-free eyeshadows. This innovative palette caters to all skin types, offering a neutral base, a highlighter, and a spectrum of rich neutral and dark hues. Developed by Essiri Labs, the formulation excludes talc, fragrance, phthalates, and parabens, opting instead for beneficial ingredients like caffeine and Resveratrol. These components are known for reducing inflammation and combating aging, respectively, while olive leaf and cornflower extracts provide additional antioxidant and anti-inflammatory benefits.

The introduction of the Story Shades Eyeshadow Palette is a testament to Positive Impact's commitment to eye health and beauty. Amy Gallant Sullivan, founder of Essiri Labs and executive director of the Tear Film and Ocular Surface Society, emphasizes the palette's dual role in enhancing beauty and safeguarding eye health. This product is a strategic addition to Positive Impact's Dry Eye Zone, reflecting a broader trend towards health-conscious cosmetics.

In an industry often criticized for overlooking health implications, Positive Impact's approach is both refreshing and necessary. By integrating health benefits into cosmetics, they challenge traditional norms and set a new standard for beauty products. This launch not only enhances consumer confidence but also underscores the evolving landscape of the beauty industry.

Joshua Novick on LinkedIn: 💄 𝐋’𝐎𝐫𝐞́𝐚𝐥 🥇 𝐯𝐬. 𝐄𝐬𝐭𝐞̀𝐞 𝐋𝐚𝐮𝐝𝐞𝐫 🥈 & its competitors in the beauty market

L'Oréal leads the beauty industry with $45.7B in revenue, surpassing competitors like Estée Lauder and Shiseido. Despite its size, L'Oréal maintains strong growth, unlike struggling rivals. Puig shows rapid expansion, while Beiersdorf and Coty grow steadily. Estee Lauder and Shiseido face challenges, highlighting industry dynamics.

Cosmetify's analysis reveals the top-searched beauty brands of 2024, with La Roche-Posay and Cerave leading in skincare. Sol de Janeiro, Charlotte Tilbury, and The Ordinary also rank high. These brands excel in skincare, body care, and cosmetics, showcasing innovative products that resonate with consumers worldwide.

Brands are gearing up for a mobile-first holiday shopping season, with mobile purchases expected to drive 53% of online sales. Companies like Therabody and Barriere are optimizing their digital experiences, focusing on quick-pay options and streamlined checkout processes to capture the attention of multitasking consumers.

The U.S. beauty market is thriving, with prestige beauty sales up 7% and mass market sales up 2%. Makeup, especially lip products, and hair care are leading growth. Fragrance sales are soaring, driven by smaller sizes. Holiday spending is expected to rise, with beauty gifts in demand.

B2B marketing can benefit from humor, making brands memorable and relatable. By gradually incorporating humor, understanding your audience, and staying current with trends, you can enhance engagement and brand recognition. A strategic, outcome-based approach ensures humor aligns with brand values, fostering creativity and deeper connections with decision-makers.

OneSkin

OneSkin, a skincare brand founded by Brazilian scientists, raised $20M in Series A funding led by Selva Ventures. The investment will enhance research on their patented peptide, OS-01, targeting skin aging. This funding supports OneSkin's growth, innovation, and global distribution, merging beauty and wellness for healthier skin.

BiotechXBeautyLabs, a division of Debut, is entering the professional beauty services market with clinically-backed products. Partnering with Formula Fig, they aim to enhance skin health through biotech innovations. This move aligns with the growing demand for scientifically-driven beauty solutions, promising high performance and sustainability in skincare.

Advertisers and creators are enhancing performance on YouTube and Reddit by focusing on authenticity and trust. Reddit users value learning and diverse opinions, while YouTube offers creators new ad partnership tools. Brands can improve engagement by aligning content with user interests, leading to higher conversions and consumer trust.