Weekly Newsletter - 01.16.2025

PLUS: L’Oréal’s BioPrint tech: personalized beauty that feels futuristic

Author

Sophie Bruxner-Randall
January 16, 2025 • Estimated Reading Time: 8 minutes

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Welcome to Beauty Broadcaster, your hub for beauty e-commerce insights. This week, we're bringing you exclusive CES highlights and opportunities to share your vision for the new year with ClickZ at events in the upcoming weeks!

Highlights from CES 2025 🌟

At CES 2025, I joined industry leaders from Amazon Ads, Walmart Connect, TikTok, Pinterest, Snap, and many other leading tech companies to explore the latest innovations and insights. A key theme stood out: measurement has moved to the forefront of advertising discussions, with AI accelerating our ability to address growing privacy concerns.

My Key Takeaways:

  • Restoring the Value Exchange: Privacy challenges are reshaping the internet’s core model. AI bridges the gap by enabling performance measurement while safeguarding user data.

  • Storytelling That Resonates: Engaging, tailored stories foster stronger connections. Meet your audience where they are for maximum impact.

  • Retail Media’s Surge: Amazon’s Retail Connect underscores retail media’s rapid growth. The challenge? Comparing cross-channel performance effectively.

  • Privacy & ROI: New tracking limits complicate proving ROI. AI-driven tools offer accurate, privacy-compliant measurement.

  • Simplifying Martech: The fragmented digital ad landscape demands clarity. AI streamlines processes with user-friendly, jargon-free solutions. AI-powered tools make it easier to deliver clear, jargon-free solutions.

Unlock Smarter Marketing: Explore how Fospha’s data-driven solutions help you measure, optimize, and grow. Visit Fospha today.

📊 2025 Beauty Trends Report: What’s Your Take?

We’re releasing our 2025 Beauty Trends Report next week, packed with insights on e-commerce marketing strategies shaping the beauty industry. Are you interested in receiving a copy? Let us know below!

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Sector Spotlight 🎥

CES 2025 showcased revolutionary beauty tech driven by AI, including L'Oréal's protein analyser and an AI beauty mirror. These innovations underscore AI's transformative role in skin care, emphasizing personalization. The event set the stage for future trends in beauty, wellness, and health tech, highlighting strategic opportunities for marketers.

e.l.f. Beauty partners with Nobel nominee and astronaut Amanda Nguyen to promote empowerment in beauty and STEM through activism. This alliance highlights Nguyen's initiatives, including the Show Yourse.l.f. film series, promoting inclusivity and accessibility. It strategically aligns with e.l.f.'s mission, enhancing its brand influence and community impact.

tIn a competitive men's cosmetics market, NULL excelled by leveraging Amazon Ads with structures and innovations, achieving a 1.7x sales increase. Their strategic use of video ads notably enhanced visual products, driving a remarkable 2.8x sales boost. This structured, data-driven approach underscores NULL's marketing excellence.

Product Launches 💆‍♀️

Batiste enters the growing scalp care market with its Sensitive Scalp Gentle Dry Shampoo range, tapping into the "skinification" trend in hair care. By addressing consumer concerns around scalp irritation, the brand positions itself at the forefront of a rising demand for skin-like care for the scalp. For e-commerce marketers in the beauty industry, this is a clear example of leveraging emerging consumer priorities to drive product innovation and capture a niche but rapidly expanding segment.

Eucerin's Radiant Tone line targets dark spot reduction with scientifically-formulated products, incorporating Thiamidol and AHAs for skin enhancement. The collection includes cleansing gel, serum, lotion, night, and eye creams with SPF protection.

Influencer Corner 📣

British Beauty Council on LinkedIn: British Beauty Week

📣 Theme Reveal 📣 From the 20-26th October, British Beauty Week 2025 will spotlight the ‘Future of Beauty’. Together the beauty industry will celebrate:…

Netflix’s Squid Game: The Challenge marketing taps into a goldmine of timely collaborations and limited-edition products. From Puma’s green tracksuit-inspired collection to Squid Game-themed Crocs and Johnnie Walker bottles, every partnership feeds into the show’s cultural momentum.

The takeaway for marketers: Timely, creative collaborations and exclusive product drops can capture customer excitement and amplify demand. Whether it’s Squid Game-inspired skincare or themed wontons, the key is to align your brand with trends while they’re hot.

Image Source: M.O.M

Image Source: M.O.M

L’Oréal on LinkedIn: CES2025 in Las Vegas!

Joining the world's top innovators, we showcased our state-of-the-art beautytech on the biggest stage. The energy was electric, and the excitement was palpable as we showcased our innovations that are redefining the hashtag#beauty industry.

Optimization Hub ⚙️

X offers unique promotional opportunities for ecommerce brands, benefiting from fewer competitors and a focus on news. With a large male audience, SMBs can leverage X's algorithm, favoring smaller brands. Though not as profitable as TikTok or Meta, X excels in news-focused niches with innovative selling features.

In B2B e-commerce marketing, strategic foresight is key to success. Digital channels like pay-per-click (PPC) and email marketing deliver high ROI, making them essential for engaging potential clients. Knowing your audience through tools like Semrush’s Market Explorer enables tailored strategies that convert prospects into loyal customers.

A fast, user-friendly website enhances conversions, while a strong content strategy—blogs, webinars, and more—builds trust and guides buyers. SEO boosts visibility through relevant keywords, and PPC drives targeted traffic. Social media, particularly LinkedIn, and webinars aid lead capture. Finally, tools like Traffic Analytics ensure continuous optimization and an analytical edge in this dynamic market.

Amazon is transforming social commerce in 2025 by integrating social media with e-commerce. Key strategies include enhanced creator tools, multi-platform partnerships, AI-powered features, and premium brand expansion. This positions Amazon to dominate the growing $80 billion market, offering marketers instrumental insights into evolving consumer engagement and strategic opportunities.

Job Board 👩‍💻

Influencer Marketing

📍 New York City, NY

Global Marketing

📍 Los Angeles, CA

Marketing & Comms

 📍 Austin, TX, USA

How did this week’s edition glow?

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