Weekly Newsletter - 01.22.2025

Editor’s Pick 🌟

PERFORMANCE MARKETING
You’re Not Spending Enough on Upper-Funnel Campaigns 😬

The Growth Accelerator Guide uncovers the strategies that are setting industry leaders apart, with exclusive benchmarking data, actionable insights, and proven frameworks for eCommerce growth.

One key takeaway? Upper-funnel campaigns are the foundation for robust ROAS.

🔍Fospha analyzed tens of billions in eCommerce revenue, and the results are clear:

Brands allocating over 5% of their budget to Awareness & Consideration campaigns see dramatically higher ROAS—especially larger brands, achieving an average of 218% higher ROAS above this threshold.

For large brands, the rewards keep growing. Investing 10%+ of the digital budget in upper-funnel campaign leads to a staggering 110% higher ROAS compared to brands spending under this threshold.

📥 Download the full report here to discover how to build a high-impact full-funnel strategy.

Sector Spotlight 🎥

AI-POWERED BEAUTY REVOLUTION
SkinGPT Sets New Standard in Digital Beauty Marketing with Cutting-Edge Virtual Try-Ons

Haut.AI’s SkinGPT is transforming how beauty brands engage consumers, using generative AI to deliver precise, personalized skincare simulations that drive engagement and influence purchase decisions. By integrating seamlessly into e-commerce platforms, it turns transactions into dynamic digital experiences, offering brands a strategic edge.

The Generative.Skin Library further enhances this by educating consumers about skincare ingredients, fostering loyalty and differentiation in a crowded market. For marketers, SkinGPT is a powerful tool to capture preferences, deliver data-driven insights, and innovate customer experiences, setting new benchmarks for performance and growth in the beauty industry.

WOMEN’S EMPOWERMENT
e.l.f. Beauty Partners with Amanda Nguyen for Women's Empowerment Campaign

e.l.f. Beauty partners with astronaut Amanda Nguyen to promote women's empowerment, aligning with her changemaking vision. This collaboration underscores e.l.f.'s commitment to inclusive beauty and women's advancement. The Show Yourse.l.f. film series showcases Nguyen's journey, emphasizing limitless potential for women and supporting underrepresented sports like high school women's wrestling.

LUXURY APPOINTMENTS
Song Hye-Kyo Joins Guerlain as New Face of Asia Pacific Elegance

Guerlain names South Korean actress Song Hye-Kyo as Asia Pacific Ambassador, showcasing strategic brand synergy. Her appointment aligns with industry trends of leveraging South Korean celebrities for expanded market influence. Similar strategies by Estée Lauder and Gucci highlight the increasing importance of Korean cultural presence in global beauty marketing.

SKINCARE INNOVATION
New AI and Tech Elevate Skincare Transforming Beauty Marketing and E-commerce Strategies

Beauty tech is transforming skincare with AI diagnostics and advanced tools like LED lights and sonic brushes, creating new opportunities for brands to enhance performance and engagement. For e-commerce marketers, integrating these innovations strategically can elevate customer experiences, drive loyalty, and set new benchmarks in growth by meeting the modern consumer’s demand for tech-enabled personalization.

SKINCARE INDUSTRY
FarmHouse Fresh Celebrates Two Decades of Sustainable Skincare and Animal Rescue

FarmHouse Fresh marks 20 years with the "You Beautiful You" campaign, combining skincare and animal rescue efforts. The initiative includes customer transformations, a Dream Trip giveaway, and a new lip plumping treatment. This milestone celebrates the brand’s dual mission, maintaining strategic relevance in the skincare industry.

Product Launches 💆‍♀️

BEAUTY INDUSTRY STRATEGY
Skylar's Nude Skin Launch Elevates Clean Fragrance Innovation for Digital-First Success

Influencer Corner 📣

Optimization Hub ⚙️

DIGITAL STRATEGY SHIFT
Brands Innovate and Thrive Amidst Potential U.S. TikTok Ban Challenges

The potential U.S. TikTok ban prompts brands to rethink strategies, focusing on diversification and international markets. House of Marketers emphasizes adaptability, advocating UGC, influencer partnerships, and cross-platform expansion. By leveraging strategic insights and a data-driven approach, brands can navigate disruptions and seize emerging opportunities for growth.

GOOGLE ADS STRATEGIES
Unlock E-commerce Success and Avoid Common Mistakes for Six-Figure Google Ads Growth

Identify and resolve six common Google Ads pitfalls to boost ecommerce success: misjudging performance, mismanaging bids, neglecting prioritization, products too niche, conversion tracking errors, and outdated campaign structures. Strategic adjustments can dramatically enhance campaign efficacy and revenue, leading to sustainable growth and achieving six-figure targets.

AI MARKETING SOLUTIONS
AI-Powered AMA Transforms Marketing with Cutting-Edge Tools for Designers

AMA is an AI-powered assistant transforming marketing tasks by offering efficient solutions. It provides conversational AI for streamlined ad strategy and data analysis, supports creative tasks with design ideas, and offers actionable insights. Its adaptability enhances efficacy, making it a competitive tool for marketers across industries.

Job Board 👩‍💻