Weekly Newsletter
Oct 9, 2025
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5 min read
Plus: CeraVe moves into sports with NBA pact
Oct 1, 2025
Plus: Fenty Skin bets on Ulta exclusives
Sep 24, 2025
6 min read
Plus: Bath & Body Works targets college bookstores to reach Gen Z
Sep 17, 2025
Plus: Why last click undervalues channel revenue by over 90%?
Sep 10, 2025
4 min read
Plus: Peach & Lily’s unbranded launch fuels 5x engagement
Sep 3, 2025
Plus: Hourglass launches customizable holiday palettes
Aug 27, 2025
Plus: ColourPop unveils Shrek collaboration
Aug 20, 2025
Plus: What Does Brand Building Really Mean in eCommerce?
Aug 14, 2025
Plus: Urban Decay’s creator controversy spotlights brand safety guardrails
Aug 6, 2025
Plus: e.l.f. Cosmetics brings NWSL star power to beauty aisles
Jul 30, 2025
Plus, Fospha's Research Uncovering Halo Effect Impact on Amazon and TikTok Shop
Jul 23, 2025
Plus: Inside Beauty’s Digital Hype Chase
Jul 16, 2025
Plus, GenAI's Role in Shaping the Future of the Beauty Industry
Jul 9, 2025
Plus, Hailey Bieber's Rhode Brings Luxury Beach Experience to Majorca
Jul 2, 2025
Plus, Cantu’s double win shows how clean and affordable can go hand in hand
Jun 25, 2025
7 min read
Plus, Cheekbone’s Powwow Kit shows the power of cultural collaboration
Jun 18, 2025
Plus, join us for drinks at CommerceNext with top retail and beauty leaders.
Jun 11, 2025
Plus, Lancôme’s Olivia Rodrigo pop-up shows how beauty meets music marketing.
Jun 4, 2025
Plus, Dove & Club Pilates reframing wellness marketing through inclusivity
May 28, 2025
Plus, Fospha’s $500M analysis shows beauty brands scaling with YouTube + Demand Gen.
May 22, 2025
Fenty’s Roblox leap, Tilbury’s $10B market move, and why eCommerce leaders can’t ignore sourcing risks.
May 14, 2025
8 min read
Plus, Bobbi Brown’s latest store blends skincare, simplicity, and South Congress cool.
May 7, 2025
Plus, Charlotte Tilbury taps into gaming fandom with a Genshin Impact collab aimed at digital natives.
Apr 30, 2025
Plus: Cowboy Carter tour sparks a Western beauty wave brands can’t ignore.
Apr 23, 2025
Plus: Budget-friendly, multi-vitamin skincare wins over Gen Z.
