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- Beauty Broadcaster | Kiehl’s new acne paste is three products in one
Beauty Broadcaster | Kiehl’s new acne paste is three products in one
Plus, Cantu’s double win shows how clean and affordable can go hand in hand
Sophie Bruxner-Randall
July 02, 2025
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Welcome to Beauty Broadcaster, your ultimate hub for beauty eCommerce insights and industry secrets.
Editor’s Pick ✨
What CommerceNext Taught Us About Brand
CommerceNext called it out: over-investing in conversion-led tactics is starving brands of future growth.
As Dom Devlin explained:
“Last-click is easy for CFOs to understand — but it’s a strategic dead end.”
Fospha’s Glow reveals how brands like Sweaty Betty link early signals (branded search, engaged visits) to revenue down the line — giving marketers the ammo they need to defend brand budgets.
Download The Glow Report and discover how top brands are measuring their brand marketing in 2025
Sector Spotlight 🎥
BEAUTY INNOVATIONS
Kiehl's introduces the Gently Effective Acne-Treating Cleansing Paste, combining cleansing, spot treatment, and face mask benefits with salicylic acid and charcoal for effective acne management. This multifunctional product targets four acne types, improves skin clarity in four weeks, and offers practical application benefits for skincare professionals. Marketing professionals can leverage the blend of natural ingredients and proven efficacy to appeal to health-conscious consumers seeking comprehensive skincare solutions.
BEAUTY AWARDS RECOGNITION
Cantu Beauty's Weightless Shampoo and Conditioner received the Shop TODAY 2025 Beauty Awards, recognizing their effectiveness for textured hair. These products stand out due to their ability to provide moisture without heaviness, appealing to cost-conscious consumers demanding quality. Their inclusion of Fair Trade and Certified Organic ingredients highlights Cantu's commitment to sustainability and ethical sourcing, making them relevant and attractive to both consumers and marketing professionals focused on trends in beauty and personal care.
BEAUTY MARKET TRENDS
Aveda's launch on Amazon.ca's Premium Beauty store strategically expands its reach, offering Canadian consumers convenient access to its vegan, plant-powered products. This move enhances brand visibility and aligns with Aveda's mission, combining modern science with Ayurveda. The partnership includes an educational Hair Care Guide, aiding consumers in achieving salon-quality results.
MICROPLASTIC ALTERNATIVES
Cellugy's $8.1 million funding via the EU's LIFE Program aims to scale EcoFLEXY, a biodegradable microplastics alternative for personal care products. This development responds to the escalating European regulations against microplastics and boosts eco-conscious brands' compliance and sustainability efforts. Marketing professionals should note the potential for differentiation by adopting such sustainable components.
BEAUTY MARKET TRENDS
To capture trend-driven buyers, beauty retailers must team up with emerging brands, as 41% of UK consumers are curious about new beauty techniques driven by social media. Catering to young consumers' preferences through social media partnerships and exclusive brand introductions, like Boots' strategy, ensures relevance in a dynamic market.
Optimization Hub ⚙️
INNOVATIVE ADVERTISING TECHNOLOGIES
Synthetic data is reshaping marketing campaigns by offering privacy-compliant, detailed, and agile data sets that mimic real consumer behavior patterns. Marketers benefit from 70% lower data acquisition costs and 40% faster campaign cycles, improving targeting accuracy without violating privacy regulations. Leveraging AI-generated synthetic data also enhances creative testing and optimization, resulting in substantial cost reductions and efficiency gains.
AI SOLUTIONS
Google Gemini utilizes generative AI to enhance decision-making and cost-efficiency for small businesses, providing real-time insights and reducing the need for additional staff. Its user-friendly, adaptable interface allows easy integration across various industries, although training and privacy measures are critical. Small businesses adopting Gemini can gain a competitive edge, understanding market trends and customer behavior more effectively.
How did this week’s edition glow? |