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Beauty Broadcaster | Beauty’s Great Menopause Conundrum
Plus, Fospha's Research Uncovering Halo Effect Impact on Amazon and TikTok Shop
Zihan Lyu
July 30, 2025
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Welcome to Beauty Broadcaster, your ultimate hub for beauty eCommerce insights and industry secrets.
Retail’s New Reality 🛍
Retail growth is no longer confined to brand .com websites. Fospha’s newest report shows customers are shopping across a fragmented mix of web, Amazon, and TikTok Shop, and the data proves it.
In their analysis of $176M in ad spend, Fospha’s research found that:
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But the report’s biggest finding? 42% of Amazon sales are influenced by ads on TikTok, Meta, Google, and Snap. Traditional tools miss this impact completely.
To solve this, Fospha built Halo. The report demonstrates how Halo’s daily, full-funnel measurement unifies .com and marketplace performance into a single view, capturing the true cross-channel impact of marketing with Unified ROAS [(Web + Amazon Revenue) / Channel Spend].
👉 Download Fospha’s Halo Report: Measure and Grow .com and Beyond to explore the full data and insights.
Sector Spotlight 🎥
BEAUTY MARKET TRENDS
L'Oréal Sustains Growth Despite Global Beauty Market Challenges
L'Oréal demonstrated resilience in the volatile global beauty market by achieving a 3% like-for-like sales growth in H1 2025. With a robust multi-polar model, the company benefits from diverse geographic markets, balancing sluggish North American performance with strong growth in SAPMENA-SSA and Latin America. This success underscores L'Oréal's effective cost management, product innovation, and focus on high-margin segments like fragrance and dermo-cosmetics.
DESIGN INNOVATION AWARDS
The BeautyMatter Awards spotlight industry-leading design expertise across beauty and wellness, identifying outstanding achievements in ad campaigns, brand identity, and product collaborations.
Recognitions include innovative retail and salon spaces, unique ad campaigns like Amika's Perk Up Ultra, and impactful brand partnerships such as Lush with Dylan Mulvaney. Tailored for marketing professionals, this showcases actionable design trends enhancing brand visibility and consumer engagement in a saturated market.
MENOPAUSE BEAUTY TRENDS
Menopause-focused beauty brands are gaining traction by merging wellness and beauty, driven by evolving consumer demand for targeted products. Startups are innovating with specific ingredients and marketing strategies, catering to the $131 billion US menopause wellness market and appealing to 63 million women seeking relief from neglected symptoms. Influencers increasingly drive perimenopause discussions, expanding this market reach.
Optimization Hub ⚙️
RETAIL INNOVATION
Google's new feature in Chrome displays AI-generated summaries of online store reviews, accessible by tapping an info icon next to the URL. This tool, listing star ratings and summaries, offers consumers a straightforward view of retailer reputations. It's vital for brands to ensure positive Google reviews to influence purchase decisions, as this feature prominently highlights customer feedback during site visits.
DIGITAL MARKETING STRATEGIES
In times of economic uncertainty, maintaining marketing efforts on Pinterest is crucial for long-term success, as the platform reaches a broad, actively shopping audience.
By leveraging awareness campaigns, performance marketing solutions, and AI-driven tools, marketers can optimize engagement with high-intent shoppers while emphasizing value-based messaging to align with changing consumer budgets.