Beauty Broadcaster |🛍️ Dior Doubles Down on Luxury Retail With Miami Expansion

Editor’s Pick ✨

Brands Are Missing 87% of YouTube's True Impact? 😵

New research reveals that brands scaling Google's YouTube and Demand Gen budgets are growing 32% faster in 2025. So, why aren't more brands prioritizing these high-impact campaigns?

Fospha's analysis of over $500M in ad spend uncovers why businesses mis-measure YouTube and how to accurately track the impact of Google’s upper-funnel channels.

Get the full research and a step-by-step guide to maximizing these channels for your brand here.

Sector Spotlight 🎥

BEAUTY MARKET TRENDS

Anastasia Beverly Hills Matte Foundation Crowned Top Beauty Launch of 2025

Anastasia Beverly Hills' Impeccable Blurring Second-Skin Matte Foundation, which launched in January 2025, is now the leading beauty launch of the year, favored by celebrities for its lightweight yet comprehensive coverage. Notably leveraging Precision Blur Technology, it offers long-lasting results and is available in 25 shades. This product's significance lies in its ability to seamlessly combine cosmetic appeal with practical performance, positioning it as a pivotal offering for marketing professionals seeking to align with current beauty trends.

RETAIL EXPANSION

Dior Opens Luxury Beauty Boutique at Miami's Brickell City Centre

BUSINESS ACQUISITION

ELF Beauty Acquires Hailey Bieber's Rhode Skincare in $1 Billion Deal

e.l.f. Beauty has acquired Hailey Bieber's skincare brand, rhode, for $1 billion, with Bieber taking on roles as chief creative officer and head of innovation. This acquisition highlights a strategic enhancement to e.l.f.'s portfolio, providing an opportunity for expanded reach in the skincare market, aligning with marketers' focus on rapid growth and consumer engagement.

BRAND COLLABORATION

Dove And Club Pilates Launch EveryBodyPilates To Celebrate Body Confidence

Dove and Club Pilates introduce the EveryBodyPilates initiative, emphasizing inclusivity by offering free classes, aimed at strengthening body confidence while countering limiting "Pilates body" stereotypes. This partnership highlights strategic industry insights into expanding brand outreach towards diverse body positivity movements, offering marketing professionals practical value in aligning brands with societal values.

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Influencer Corner 📣

Optimization Hub ⚙️

Marketing Measurement Takes the Spotlight at Cannes Lions 2025

Cannes Lions is no longer just about creativity — this year, marketing measurement is stepping into the spotlight.

If you’re heading to the Croisette and want to cut through the noise on what’s really working in digital, Fospha is the team to speak to. From breakthrough research to real-world results, we’re helping brands make every marketing pound count.

👉 Book a meeting with Fospha

Optimization Hub ⚙️

MULTI-CHANNEL MARKETING

Goal-Oriented Marketing Drives Effective Multi-Channel Strategies for Enhanced Results

Goal-oriented marketing enhances multi-channel coordination by aligning with business objectives, such as increased ROI, rather than focusing on individual channels. Notable examples like Blenders Eyewear and SwimOutlet demonstrate improved conversion rates and revenue through effective channel orchestration and AI-driven personalization. Emphasizing goals first ensures optimized resource allocation and a comprehensive marketing approach.

SOCIAL MEDIA MARKETING

Meta Advantage Unveils AI-Driven Tools for Better Paid Social Campaigns

Meta Advantage offers AI-powered tools for digital advertising, enhancing efficiency with features like Advantage Placements and Shopping Campaigns. However, certain tools, such as Advantage Creative and Budget Allocation, require manual oversight to maintain brand consistency and strategic balance. Advertisers must strategically blend automation with manual control for optimal performance.