BEAUTY BROADCASTER

Beauty Broadcaster

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Featured Posts

Insights from Cannes Lions 2024

Insights from Cannes Lions 2024

Major Ad Platform Developments and Meta's AI-Powered Tools for Beauty Brands

Sam Carter, CEO of Fospha
Sam Carter, CEO of Fospha
Beauty Boost: How Boots Increased Sales by 50% Through Employee Enablement

Beauty Boost: How Boots Increased Sales by 50% Through Employee Enablement

Discover How Empowered Employees and Innovative Learning Tools Transformed Customer Experience and Boosted Sales

Rebeca Clark
Rebeca Clark

Archive

Weekly NewsletterWeekly Newsletter
Beauty Broadcaster |🛍️ Dior Doubles Down on Luxury Retail With Miami Expansion

Beauty Broadcaster |🛍️ Dior Doubles Down on Luxury Retail With Miami Expansion

Plus, Dove & Club Pilates reframing wellness marketing through inclusivity

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Beauty Broadcaster | 🌸 Shiseido’s ULTIMUNE Reinvention: Heritage Meets Innovation

Beauty Broadcaster | 🌸 Shiseido’s ULTIMUNE Reinvention: Heritage Meets Innovation

Plus, Fospha’s $500M analysis shows beauty brands scaling with YouTube + Demand Gen.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Beauty Broadcaster | What Happens When Gen Z Buys Beauty in a Game?

Beauty Broadcaster | What Happens When Gen Z Buys Beauty in a Game?

Fenty’s Roblox leap, Tilbury’s $10B market move, and why eCommerce leaders can’t ignore sourcing risks.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Beauty Broadcaster | Ulta’s 1,400-Store Rollout for Medicube Signals a K-Beauty Milestone

Beauty Broadcaster | Ulta’s 1,400-Store Rollout for Medicube Signals a K-Beauty Milestone

Plus, Bobbi Brown’s latest store blends skincare, simplicity, and South Congress cool.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Retail-Media Beauty Wars: Amazon’s Ad Boom vs. Ulta & Sephora—Are You Double-Counting Sales?

Retail-Media Beauty Wars: Amazon’s Ad Boom vs. Ulta & Sephora—Are You Double-Counting Sales?

Why beauty brands need to question platform ROAS—and rethink how they measure impact across Amazon, Ulta, Sephora, and beyond

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Beauty Broadcaster | Clarins’ Lip Bar Pop-Up Delivers IRL Beauty Buzz

Beauty Broadcaster | Clarins’ Lip Bar Pop-Up Delivers IRL Beauty Buzz

Plus, Charlotte Tilbury taps into gaming fandom with a Genshin Impact collab aimed at digital natives.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Beauty Broadcaster | Nordstrom’s Luxe Beauty Picks Under $50 Drive Smart Engagement

Beauty Broadcaster | Nordstrom’s Luxe Beauty Picks Under $50 Drive Smart Engagement

Plus: Cowboy Carter tour sparks a Western beauty wave brands can’t ignore.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Beauty Broadcaster | SZA’s Lip Gloss Drop + Tour Pop-Ups = Beauty Gold

Beauty Broadcaster | SZA’s Lip Gloss Drop + Tour Pop-Ups = Beauty Gold

Plus: Budget-friendly, multi-vitamin skincare wins over Gen Z.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Beauty Broadcaster Newsletter | Don’t Put All Your Eggs in One Channel

Beauty Broadcaster Newsletter | Don’t Put All Your Eggs in One Channel

Plus, the gender equity conversation in beauty is driving deeper brand loyalty.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Beauty Broadcaster Newsletter | 🧠 Outthink Last Click Attribution

Beauty Broadcaster Newsletter | 🧠 Outthink Last Click Attribution

Plus, Cécred’s Ulta launch includes salon integration and full shelf presence.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Beauty Broadcaster Newsletter | Shoptalk in Five Headlines 🖐️

Beauty Broadcaster Newsletter | Shoptalk in Five Headlines 🖐️

Plus... Bio-Oil’s new campaign embraces scars and self-love.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Beauty Broadcaster Newsletter | 💡 Glossier’s Pivot: What Marketers Can Learn Right Now

Beauty Broadcaster Newsletter | 💡 Glossier’s Pivot: What Marketers Can Learn Right Now

Plus... Unilever’s secret to slashing content costs with AI.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
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