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Oliver Buchannon
Sophie Bruxner-Randall

Weekly Newsletter

Beauty Broadcaster | The Reinvention of Morphe

Jul 16, 2025

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5 min read

Beauty Broadcaster | The Reinvention of Morphe

Plus, GenAI's Role in Shaping the Future of the Beauty Industry

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Beauty Broadcaster | Why “Main Character Energy” Is the Beauty Trend of the Summer

Jul 9, 2025

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6 min read

Beauty Broadcaster | Why “Main Character Energy” Is the Beauty Trend of the Summer

Plus, Hailey Bieber's Rhode Brings Luxury Beach Experience to Majorca

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Beauty Broadcaster | Kiehl’s new acne paste is three products in one

Jul 2, 2025

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5 min read

Beauty Broadcaster | Kiehl’s new acne paste is three products in one

Plus, Cantu’s double win shows how clean and affordable can go hand in hand

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Beauty Broadcaster | How L'Oréal is using AI to redefine beauty marketing

Jun 25, 2025

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7 min read

Beauty Broadcaster | How L'Oréal is using AI to redefine beauty marketing

Plus, Cheekbone’s Powwow Kit shows the power of cultural collaboration

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Beauty Broadcaster | Augustinus Bader’s Luxury Elixir: Worth the Hype?

Jun 18, 2025

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5 min read

Beauty Broadcaster | Augustinus Bader’s Luxury Elixir: Worth the Hype?

Plus, join us for drinks at CommerceNext with top retail and beauty leaders.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Beauty Broadcaster | How Brand Investment Is Unlocking AOV Growth in Beauty

Jun 11, 2025

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5 min read

Beauty Broadcaster | How Brand Investment Is Unlocking AOV Growth in Beauty

Plus, Lancôme’s Olivia Rodrigo pop-up shows how beauty meets music marketing.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Beauty Broadcaster |🛍️ Dior Doubles Down on Luxury Retail With Miami Expansion

Jun 4, 2025

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6 min read

Beauty Broadcaster |🛍️ Dior Doubles Down on Luxury Retail With Miami Expansion

Plus, Dove & Club Pilates reframing wellness marketing through inclusivity

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Beauty Broadcaster | 🌸 Shiseido’s ULTIMUNE Reinvention: Heritage Meets Innovation

May 28, 2025

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5 min read

Beauty Broadcaster | 🌸 Shiseido’s ULTIMUNE Reinvention: Heritage Meets Innovation

Plus, Fospha’s $500M analysis shows beauty brands scaling with YouTube + Demand Gen.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Beauty Broadcaster | What Happens When Gen Z Buys Beauty in a Game?

May 22, 2025

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4 min read

Beauty Broadcaster | What Happens When Gen Z Buys Beauty in a Game?

Fenty’s Roblox leap, Tilbury’s $10B market move, and why eCommerce leaders can’t ignore sourcing risks.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Beauty Broadcaster | Ulta’s 1,400-Store Rollout for Medicube Signals a K-Beauty Milestone

May 14, 2025

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8 min read

Beauty Broadcaster | Ulta’s 1,400-Store Rollout for Medicube Signals a K-Beauty Milestone

Plus, Bobbi Brown’s latest store blends skincare, simplicity, and South Congress cool.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Retail-Media Beauty Wars: Amazon’s Ad Boom vs. Ulta & Sephora—Are You Double-Counting Sales?

May 14, 2025

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4 min read

Retail-Media Beauty Wars: Amazon’s Ad Boom vs. Ulta & Sephora—Are You Double-Counting Sales?

Why beauty brands need to question platform ROAS—and rethink how they measure impact across Amazon, Ulta, Sephora, and beyond

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Beauty Broadcaster | Clarins’ Lip Bar Pop-Up Delivers IRL Beauty Buzz

May 7, 2025

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7 min read

Beauty Broadcaster | Clarins’ Lip Bar Pop-Up Delivers IRL Beauty Buzz

Plus, Charlotte Tilbury taps into gaming fandom with a Genshin Impact collab aimed at digital natives.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Beauty Broadcaster | Nordstrom’s Luxe Beauty Picks Under $50 Drive Smart Engagement

Apr 30, 2025

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7 min read

Beauty Broadcaster | Nordstrom’s Luxe Beauty Picks Under $50 Drive Smart Engagement

Plus: Cowboy Carter tour sparks a Western beauty wave brands can’t ignore.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Beauty Broadcaster | SZA’s Lip Gloss Drop + Tour Pop-Ups = Beauty Gold

Apr 23, 2025

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6 min read

Beauty Broadcaster | SZA’s Lip Gloss Drop + Tour Pop-Ups = Beauty Gold

Plus: Budget-friendly, multi-vitamin skincare wins over Gen Z.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Beauty Broadcaster Newsletter | Don’t Put All Your Eggs in One Channel

Apr 16, 2025

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9 min read

Beauty Broadcaster Newsletter | Don’t Put All Your Eggs in One Channel

Plus, the gender equity conversation in beauty is driving deeper brand loyalty.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Beauty Broadcaster Newsletter | 🧠 Outthink Last Click Attribution

Apr 9, 2025

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22 min read

Beauty Broadcaster Newsletter | 🧠 Outthink Last Click Attribution

Plus, Cécred’s Ulta launch includes salon integration and full shelf presence.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Beauty Broadcaster Newsletter | Shoptalk in Five Headlines 🖐️

Apr 2, 2025

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8 min read

Beauty Broadcaster Newsletter | Shoptalk in Five Headlines 🖐️

Plus... Bio-Oil’s new campaign embraces scars and self-love.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Beauty Broadcaster Newsletter | 💡 Glossier’s Pivot: What Marketers Can Learn Right Now

Mar 26, 2025

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16 min read

Beauty Broadcaster Newsletter | 💡 Glossier’s Pivot: What Marketers Can Learn Right Now

Plus... Unilever’s secret to slashing content costs with AI.

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Beauty Broadcaster Newsletter | 🚀 Fospha’s SXSW Masterclass Secrets—Winning Strategies Revealed

Mar 19, 2025

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8 min read

Beauty Broadcaster Newsletter | 🚀 Fospha’s SXSW Masterclass Secrets—Winning Strategies Revealed

Plus, Beauty Pie’s New App Is Changing the Game

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Beauty Broadcaster Newsletter | Live From SXSW 📍

Mar 12, 2025

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8 min read

Beauty Broadcaster Newsletter | Live From SXSW 📍

Plus, E.l.f. Takes Over Women’s Soccer

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Beauty Broadcaster Newsletter | What Every eCommerce Leader Was Talking About at eTail West

Mar 5, 2025

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8 min read

Beauty Broadcaster Newsletter | What Every eCommerce Leader Was Talking About at eTail West

Plus, The Viral Dry Shampoo That’s Actually Good for Your Hair

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Beauty Broadcaster Newsletter | Your Amazon Strategy is Missing THIS 🔎

Feb 27, 2025

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6 min read

Beauty Broadcaster Newsletter | Your Amazon Strategy is Missing THIS 🔎

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Beauty Broadcaster Newsletter | Fresh Strategies for Selling Beauty This Season

Feb 20, 2025

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7 min read

Beauty Broadcaster Newsletter | Fresh Strategies for Selling Beauty This Season

Plus, AI-Powered Lipstick? How Beauty Tech is Transforming Inclusivity

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Beauty Broadcaster Newsletter | Swipe Right on ROI 💕

Feb 13, 2025

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7 min read

Beauty Broadcaster Newsletter | Swipe Right on ROI 💕

Plus, can you guess who's Fenty’s newest ambassador?

Sophie Bruxner-Randall
Sophie Bruxner-Randall

Weekly Newsletter

Beauty Broadcaster | Weekly Newsletter | 02.06.2025

Feb 6, 2025

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8 min read

Beauty Broadcaster | Weekly Newsletter | 02.06.2025

Plus, NYX & e.l.f. are doubling down on digital-first campaigns

Sophie Bruxner-Randall
Sophie Bruxner-Randall
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