Zihan Lyu

Product and Editorial Manager at Contentive

Weekly Newsletter

Sep 10, 2025

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4 min read

M.A.C taps Doja Cat for global brand heat

Plus: Peach & Lily’s unbranded launch fuels 5x engagement

Zihan Lyu

Weekly Newsletter

Sep 3, 2025

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5 min read

Mugler Returns to Makeup with L’Oréal

Plus: Hourglass launches customizable holiday palettes

Zihan Lyu

Weekly Newsletter

Aug 20, 2025

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5 min read

Hailey Bieber’s Beauty Brand Gets Sephora Launch Date

Plus: What Does Brand Building Really Mean in eCommerce?

Zihan Lyu

Weekly Newsletter

Aug 14, 2025

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5 min read

BEAUTY BROADCASTER | Ulta's Space NK Move Brings K-Beauty Shops to US

Plus: Urban Decay’s creator controversy spotlights brand safety guardrails

Zihan Lyu

Weekly Newsletter

Aug 6, 2025

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5 min read

BEAUTY BROADCASTER | Martha Stewart bets on longevity skincare

Plus: e.l.f. Cosmetics brings NWSL star power to beauty aisles

Zihan Lyu

Weekly Newsletter

Jul 30, 2025

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5 min read

Beauty Broadcaster | Beauty’s Great Menopause Conundrum

Plus, Fospha's Research Uncovering Halo Effect Impact on Amazon and TikTok Shop

Zihan Lyu

Weekly Newsletter

Jul 23, 2025

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5 min read

Beauty Broadcaster | Beauty Retailers Race to Redefine the Rules of Engagement

Plus: Inside Beauty’s Digital Hype Chase

Zihan Lyu