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What Cannes 2025 Got Right (and Missed) About Brand

What Cannes 2025 Got Right (and Missed) About Brand

By Sam Carter, CEO of Fospha

Sam Carter, CEO of Fospha
Sam Carter, CEO of Fospha
Weekly NewsletterWeekly Newsletter
Beauty Broadcaster | Augustinus Bader’s Luxury Elixir: Worth the Hype?

Beauty Broadcaster | Augustinus Bader’s Luxury Elixir: Worth the Hype?

Plus, join us for drinks at CommerceNext with top retail and beauty leaders.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Beauty Broadcaster | How Brand Investment Is Unlocking AOV Growth in Beauty

Beauty Broadcaster | How Brand Investment Is Unlocking AOV Growth in Beauty

Plus, Lancôme’s Olivia Rodrigo pop-up shows how beauty meets music marketing.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Beauty Broadcaster |🛍️ Dior Doubles Down on Luxury Retail With Miami Expansion

Beauty Broadcaster |🛍️ Dior Doubles Down on Luxury Retail With Miami Expansion

Plus, Dove & Club Pilates reframing wellness marketing through inclusivity

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Beauty Broadcaster | 🌸 Shiseido’s ULTIMUNE Reinvention: Heritage Meets Innovation

Beauty Broadcaster | 🌸 Shiseido’s ULTIMUNE Reinvention: Heritage Meets Innovation

Plus, Fospha’s $500M analysis shows beauty brands scaling with YouTube + Demand Gen.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Beauty Broadcaster | What Happens When Gen Z Buys Beauty in a Game?

Beauty Broadcaster | What Happens When Gen Z Buys Beauty in a Game?

Fenty’s Roblox leap, Tilbury’s $10B market move, and why eCommerce leaders can’t ignore sourcing risks.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Beauty Broadcaster | Ulta’s 1,400-Store Rollout for Medicube Signals a K-Beauty Milestone

Beauty Broadcaster | Ulta’s 1,400-Store Rollout for Medicube Signals a K-Beauty Milestone

Plus, Bobbi Brown’s latest store blends skincare, simplicity, and South Congress cool.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Retail-Media Beauty Wars: Amazon’s Ad Boom vs. Ulta & Sephora—Are You Double-Counting Sales?

Retail-Media Beauty Wars: Amazon’s Ad Boom vs. Ulta & Sephora—Are You Double-Counting Sales?

Why beauty brands need to question platform ROAS—and rethink how they measure impact across Amazon, Ulta, Sephora, and beyond

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Beauty Broadcaster | Clarins’ Lip Bar Pop-Up Delivers IRL Beauty Buzz

Beauty Broadcaster | Clarins’ Lip Bar Pop-Up Delivers IRL Beauty Buzz

Plus, Charlotte Tilbury taps into gaming fandom with a Genshin Impact collab aimed at digital natives.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Beauty Broadcaster | Nordstrom’s Luxe Beauty Picks Under $50 Drive Smart Engagement

Beauty Broadcaster | Nordstrom’s Luxe Beauty Picks Under $50 Drive Smart Engagement

Plus: Cowboy Carter tour sparks a Western beauty wave brands can’t ignore.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Beauty Broadcaster | SZA’s Lip Gloss Drop + Tour Pop-Ups = Beauty Gold

Beauty Broadcaster | SZA’s Lip Gloss Drop + Tour Pop-Ups = Beauty Gold

Plus: Budget-friendly, multi-vitamin skincare wins over Gen Z.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
Weekly NewsletterWeekly Newsletter
Beauty Broadcaster Newsletter | Don’t Put All Your Eggs in One Channel

Beauty Broadcaster Newsletter | Don’t Put All Your Eggs in One Channel

Plus, the gender equity conversation in beauty is driving deeper brand loyalty.

Sophie Bruxner-Randall
Sophie Bruxner-Randall
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