Weekly Newsletter - 06.06.2024

Charlotte Tilbury Ventures into Formula 1 and China Beauty Market Insights

June 06, 2024 • Estimated Reading Time: 4 minutes

THE LATEST IN BEAUTY AND COSMETICS

Florasis, a leading C-beauty brand, is capitalizing on the rising curiosity of American beauty consumers about Chinese beauty rituals and ingredients. Since its overseas expansion in 2021, Florasis has focused on the US market, offering innovative products that incorporate traditional Chinese medicine (TCM) ingredients. The company leverages its e-commerce success to tap into the massive online market while remaining open to exploring opportunities in physical retail.

Estée Lauder will introduce new products developed by a local team specifically for Chinese consumers in the fourth quarter (Q4) this year, as part of its strategy to "accelerate innovation in a big way" in this market. In 2023, the company expanded its R&D presence in China with the establishment of the China Innovation Labs in Shanghai. This facility is the first ELC facility outside of the US to offer end-to-end innovation under one roof, including research, ideation, insights, clinical, sensory and performance testing, formulation, packaging, and engineering.

Korean skincare, known for its double cleansing, essences, and toners, is gaining global popularity. Techniques like slugging and skin flooding, along with unique ingredients like snail mucin, drive the trend. The K-beauty market is projected to reach USD 18.32 billion by 2030.

ScentAir introduces Eco Allure and Eco Serenity, part of its Sustainable Fragrances line. These scents use essential oils and upcycle ingredients. The company also unveils recyclable cartridge shells, reinforcing its commitment to sustainability and reducing environmental impact.

Perfect Corp. launches AI Hair Type Analysis, identifying hair textures and curl patterns for personalized product recommendations. This technology enhances consumer shopping experiences, boosts brand-customer interactions, and fosters loyalty. It builds on the success of their AI skin analysis, ensuring privacy and data security for users.

Maybelline New York names DJ and producer Peggy Gou as its global ambassador. Gou will feature in campaigns for the SuperStay Matte Ink Liquid Lipstick range. The partnership aims to celebrate creativity and self-expression, leveraging Gou's widespread appeal and energetic persona.

INCLUSIVE BEAUTY BRAND SPOTLIGHT: e.l.f. Beauty
e.l.f. Beauty Teams Up with Swimmer Anastasia Pagonis

E.l.f. Beauty collaborates with para swimmer Anastasia Pagonis to promote inclusivity and accessibility in the beauty industry. The partnership will feature behind-the-scenes content showcasing Pagonis's journey and her guide dog, Radar, aiming to inspire and empower individuals with limited or no vision.

LEADING MAKEUP BRANDS: Charlotte Tilbury and Huda Beauty
Charlotte Tilbury and Huda Beauty Lead Makeup Searches in France

Charlotte Tilbury and Huda Beauty are the most-searched makeup brands in France, driven by interest in setting sprays and powders. Charlotte Tilbury sees 123.1K monthly searches, while Huda Beauty has 105.1K. This trend highlights the growing focus on makeup longevity among French consumers.

Charlotte Tilbury sponsors an F1 Academy car, promoting women's presence in motorsport. Known for her beauty empire, Tilbury's involvement aligns with her passion for breaking norms. The F1 Academy, supported by top men's teams, aims to foster female talent and address gender imbalance in the sport.