Weekly Newsletter - 04.07.2024

Rare Beauty's Marketing Success on Instagram and Estée Lauder x TikTok's Catalysts Program

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Beauty Broadcaster
July 04, 2024 • Estimated Reading Time: 4 minutes

THE LATEST IN BEAUTY AND COSMETICS

Rare Beauty, founded by Selena Gomez, has become a standout in the beauty industry by leveraging Instagram to build a strong community and promote mental well-being. The brand's mission of inclusivity and authenticity is woven into every post, creating a safe and welcoming space for all. Rare Beauty's #RareReminder posts, which share valuable resources like the National Suicide Prevention Hotline, exemplify their commitment to meaningful engagement.

By consistently posting high-quality, visually appealing content and using branded hashtags, Rare Beauty maintains a positive and inviting brand voice. The brand's strategy of responding only to positive comments and handling complaints privately ensures a positive public image. Rare Beauty's daily posting schedule keeps the audience engaged without compromising content quality.

Rare Beauty's Instagram success highlights the importance of aligning social media strategies with brand values. By focusing on inclusivity, authenticity, and community engagement, Rare Beauty has set a new standard for social media best practices in the beauty industry. This case study underscores the power of meaningful content and consistent branding in building a loyal and engaged following.

Estée Lauder Companies has introduced The Catalysts program, an incubator initiative supported by TikTok, to empower emerging beauty storytellers. Applicants can win up to $250K in funding, mentorship, and project assistance. The program includes masterclasses and aims to foster innovation in the beauty industry.

L'Oréal USA awarded 40 entrepreneurs one-time grants through its Inclusive Beauty Fund, in collaboration with GlobalGiving, NAACP, and Hispanic Federation. The recipients, spanning various beauty sectors, will also receive professional mentorship and business development support, highlighting L'Oréal's commitment to fostering diversity and inclusion in the beauty industry.

Mark Kenah, the 4th generation of the founding family, has been named President of Albert Paper Products as the company celebrates its 80th anniversary. Kenah's leadership marks a new chapter for the family-led business, which specializes in paperboard and corrugated packaging for the Beauty and Cosmetic industry.

MelodySusie introduces Fleurwee Gel Nail Polish, a plant-based, hypoallergenic gel polish free from 21 toxic substances. Utilizing nanogrinding technology, it offers a smooth application and up to 21-day wear. The collection features 33 nature-inspired colors, promoting healthier nails and eco-friendly beauty. A Limited-Edition Gift Box celebrates its launch.

Odele's first national campaign, "Get Along with Your Hair," celebrates the lifelong relationship with hair. Partnering with Slim Creative, the campaign features TV, social media, and digital spots, along with out-of-home ads in Chicago. It highlights Odele's inclusive, clean beauty products, aiming to simplify hair care and broaden the brand's reach