Weekly Newsletter - 13.6.2024

L'Oréal's Revolutionary At-Home Hair Colouring Device and Charlotte Tilbury Win Big at Mecca Beauty Election

Author

Beauty Broadcaster
June 13, 2024 • Estimated Reading Time: 4 minutes

THE LATEST IN BEAUTY AND COSMETICS

L'Oréal Paris has introduced Colorsonic, a groundbreaking at-home hair colouring device designed for all hair types, lengths, and textures. Developed over ten years and holding over 29 patents, Colorsonic offers a 1:1 ratio of dye and developer in sustainable cartridges.

Ali Goldstein, President of L'Oréal Paris USA, emphasized the company's commitment to high-performance, research-backed innovation. Colorsonic's multi-usage cartridges provide up to three applications and use less plastic compared to traditional box hair colour. The device eliminates single-use plastic bottles and includes reusable gloves.

Available in 20 shades free from harmful chemicals, Colorsonic ensures even distribution of hair dye with bristles operating at 300 times per minute. L'Oréal Paris partnered with Kickstarter to engage early tech adopters, and Colorsonic is now available online and at select Target stores. The Colorsonic site offers educational resources, including a shade quiz, video tutorials, and access to colourists for assistance.

Charlotte Tilbury's Magic Cream and Hollywood Flawless Filter win top honors at the Mecca Beauty Election. Magic Cream, praised for its nourishing base, and Flawless Filter, known for its radiant finish, both received high ratings from thousands of women. Available on the brand's website.

Michael Pollak, Heyday co-founder, launches Great Many, a hair loss clinic in NoHo, NYC. Offering PRP injections, prescription services, and branded products, the clinic aims to destigmatize hair loss. A telehealth portal and product line will debut next month, enhancing customer experience and accessibility.

The beauty industry is evolving with new skincare formulations and sustainable packaging. Key trends include skinification, neuro glow, and sophisticated simplicity. Indie brands are thriving, and events like Luxe Pack New York highlight innovations. Sustainability and smart packaging are also gaining traction, reshaping consumer preferences.

FIT launches The Beauty Center to enhance its graduate think tank and foster industry partnerships. The center aims to advance research, predict market trends, and support global beauty strategies. It marks a significant milestone in FIT's 35-year collaboration with the beauty industry.

Emi Jay, founded by Julianne Goldmark in 2009, has become a staple for Gen Z. Known for its stylish hair clips, the brand is popular among celebrities like Sofia Richie and Hailey Bieber. Emi Jay recently expanded into haircare, solidifying its status in the beauty industry.