Weekly Newsletter - 09.12.2024

Bold Looks from Siriano and Collina Strada, e.l.f. and Tinder’s New Collab, Plus TikTok's Secret to Beauty Sales in 2024

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Beauty Broadcaster
September 12, 2024 • Estimated Reading Time: 7 minutes

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Marie Claire

New York Fashion Week Spring 2025 is ushering in a revival of maximalist beauty trends, marking a departure from the subdued looks of recent seasons. Day one set the tone with bold midnight blue eyeshadow, black lipstick, and glitter hair gel, signalling a shift towards more dramatic and expressive styles. Designers like Christian Siriano, Area, and Collina Strada are leading this charge, each bringing their unique flair to the runway.

Christian Siriano's "woodland fairy"-inspired glam featured vintage 1920s influences, with bold eyes and berry lips, while Area embraced punk rock aesthetics with sky-high spikes and vampy makeup. Collina Strada showcased six-foot-long extensions with green-dipped tips, inspired by a touch grass theme, creating a striking visual impact. These looks are not just about aesthetics but also about making a statement, reflecting a broader cultural shift towards individuality and self-expression.

As the week progresses, notable shows from Coach, Tory Burch, and Michael Kors are expected to continue this trend, offering a steady stream of standout beauty looks. The emphasis on maximalism is a refreshing change, bringing back the magic and excitement of fashion week. This revival is not just about bold makeup and hairstyles but also about celebrating creativity and pushing the boundaries of beauty norms.

In conclusion, New York Fashion Week Spring 2025 is a testament to the power of maximalist beauty trends, offering a vibrant and dynamic showcase of creativity and innovation. This season promises to be a thrilling journey, filled with bold statements and unforgettable looks, redefining the future of fashion and beauty.

NIQ's report reveals that over half of beauty consumers now shop via social media, particularly TikTok. The platform's TikTok Shop feature enhances consumer engagement and purchase intent. Brands can leverage TikTok's unique blend of entertainment and commerce to connect with audiences, driving both online and offline sales.

e.l.f. Cosmetics

E.l.f. Cosmetics and Tinder have launched the "Put Your e.l.f. Out There Vault" collection, aimed at boosting confidence for first dates. The collaboration includes lip products, face primer, setting mist, and a makeup bag. Available on Sept. 10 in the U.S. and U.K., it also offers discounted Tinder Gold access.

Lip oils and balms have emerged as the latest sensation in the beauty industry, promising comfort and innovation. Beauty brands are rapidly expanding their lip product lines to cater to the growing demand for these slick, lightweight formulas. The shift from traditional lip glosses to tinted oils and balms marks a significant evolution in consumer preferences, driven by the desire for less fuss and more shine.

Snapchat users in the US shop more frequently than Instagram users, with 16.3% making weekly purchases compared to Instagram's 8.2%. Despite Facebook's larger user base and annual purchase popularity, Snapchat's intuitive shopping features and short video content drive its success among younger consumers. Social media shopping is booming!

Prabal Gurung's NYFW Spring 2025 show featured a shift from dramatic makeup to glass skin-inspired looks, thanks to a new partnership with Peach & Lily. This collaboration highlights the cultural significance of glass skin, aligning with Gurung's Asian heritage and emphasising natural beauty. The collection also celebrated Nepali Holi traditions.

Prestige beauty sales grew 8% in the first half of 2024, reaching $15.3 billion, driven by a 12% rise in high-end fragrance sales. In contrast, mass-market beauty sales remained flat. Younger consumers' demand for luxury scents boosted private-label dupe sales by 50%, highlighting a market bifurcation.

Google's Jyotika Prasad discusses the impact of a shortened holiday shopping season, emphasizing the need for agility and data-driven strategies. Google introduced new advertising tools to optimize campaigns using AI, with 80% of customers already leveraging AI-powered products. Retailers aim to build lasting customer relationships through innovative ad solutions.