Weekly Newsletter - 1.08.2024

LVMH and Fenty Beauty shine at the Paris Olympics and Simone Biles shares her beauty secrets on TikTok

Author

Beauty Broadcaster
August 01, 2024 • Estimated Reading Time: 6 minutes

THE LATEST IN BEAUTY AND COSMETICS

Beauty brands must start planning early for the 2024 holiday season to maximize returns during Black Friday and Cyber Monday (BFCM). Leveraging high-ROAS channels like TikTok and Snapchat, and adopting a full-funnel marketing strategy, including upper funnel activities, can set brands up for success. E.l.f. Cosmetics' TikTok campaign exemplifies the potential of platform-specific content, doubling sales among TikTok users in 2023.

Accurate performance measurement remains a challenge, as noted by Sam Carter, CEO of Fospha. Click-based metrics often undervalue upper-funnel activities, leading to underinvestment. Adopting full-funnel measurement approaches can enable better decision-making and resource allocation, ensuring sustainable growth in the dynamic beauty industry.

LVMH has entered a landmark partnership as a Premium Partner for the Paris 2024 Olympic and Paralympic Games. This collaboration brings LVMH's brands to the forefront of the global stage.

Key contributions include Sephora's involvement in the Olympic Torch Relay, Chaumet’s designing the prestigious Olympic and Paralympic medals and Moët Hennessy elevating hospitality with its renowned wines and spirits. Bernard Arnault, LVMH’s Chairman and CEO, lauds this as an “unprecedented partnership,” underscoring the rising trend of luxury fashion and beauty brands sponsoring major sporting events to leverage the immense visibility and prestige of the brand to reinforce their market positioning, deepen customer engagement, and drive brand loyalty.

Cosmetics Business

Rihanna's Fenty Beauty joins other major brands like Milani, Glossier, and Gillette in supporting the Paris Olympics by signing athletes as brand ambassadors. This trend highlights the growing influence of the Olympics on the beauty industry. Notable partners include P&G, LVMH, and Sephora, the latter being the Official Partner of the Torch Relays.

Monique Anderson on LinkedIn:

Fenty Beauty (part-owned by Rihanna), are showing brands how to do community marketing at the Olympics 🥇💄

Read full post here 👉️ www.linkedin.com/posts/monique-anderson-2148018a_marketing-olympics-brandpartnership-activity-7222502224512323585-oG7W?utm_source=share&utm_medium=member_desktop

Cosmoprof North America is set to launch Beauty New York in October 2025, marking its first beauty show in New York City. This event aims to unite consumers, influencers, brands, and retailers for a week of networking and education at the Oculus in downtown Manhattan. The initiative builds on the success of Cosmoprof's Las Vegas and Miami shows, reflecting the growing engagement and knowledge of beauty consumers, which drove the industry to $108 billion in retail sales in 2023. The event will feature panels, master classes, and showcase innovations and trends, fostering an inclusive environment for brand-consumer connections.

ESSENCE

Simone Biles, the most decorated gymnast, shares her beauty prep for the 2024 Paris Olympics on TikTok. Her routine includes hair, nails, lashes, and waxing. With 1.5 million followers, Biles provides an inside look at her maintenance, emphasizing practical beauty choices for the upcoming games.

USA Olympians Suni Lee, Ilona Maher, Daniella Ramirez, and Masai Russell use L'Oréal Paris cosmetics for flawless looks during the Olympic Games. Key products include Infallible 3-Second Setting Mist, Full Wear Concealer, Fresh Wear Foundation, and Foundation-in-a-Powder, all offering long-lasting, transfer-proof coverage.

Shin-Etsu Silicones of America showcased advanced cosmetic silicones at NYSCC Suppliers' Day. Their KSG-19 and KSG-45 elastomer gels offer high optical blurring and soft-focus effects for various cosmetics. Additionally, the TSPL-30-ID film-former enhances long-wear lip products with anti-transfer benefits, promising a durable and comfortable makeup.

AI is revolutionizing cosmetics supply chains by addressing demand volatility, high shipping costs, and sustainability. AI solutions enhance demand forecasting, dynamic pricing, and probabilistic forecasting, optimizing inventory and improving service levels. This leads to better financial performance and customer satisfaction for manufacturers.